The EOS 100D is the world’s smallest and lightest digital SLR. It’s only slightly bigger than the mirrorless EOS M, and it’s significantly smaller than the standard entry-level-size EOS 700D. If you’re looking for an almost-fully-functional digital SLR that’s extremely portable, the EOS 100D ticks all the boxes.
Beatiful Photography, holistic look and feel boost overall audience conversion
Solid typography, clean and simplified design. Combined with intuitive UX made the campaign easy to navigate and aesthetically pleasing, which helps made the canon products and concepts easier to understand. A large part of the design was stylistically took advantage the treatment of photography.